Thursday, February 15, 2007

-_Horrah for walking signs_-

Today.. publicity. We went through purpose of publicity - clearly to:
  • advertise
  • promote
  • create a cash flow with profits
  • inform
  • and my personal favourtie - to share your creativity and ideas with the world.
We discussed the many MANY forms of publicity..whcih began with the usual boring types.. posters, flyers radio and tv ads... then it got a bit silly..
sky writing, blimp messages, sky diving formations, crop cutting, and again, my personal favourite..
THE WALKING SIGN!!! WOO!! i salute anyone who does that for a living.
of course, there are certain types of publicity that are suited to specific things.. aka theatre..
basic rules for putting up a sign - eye level, catchy and.. LOCATION LOCATION LOCATION!
xx

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